Marketing Manager Job Description

The marketing manager job description outlines the typical tasks and responsibilities of the marketing manager job. Marketing managers require certain competencies to perform the marketing manager function successfully, whatever industry they are working in. 

    MARKETING MANAGER

General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities

• manage and coordinate all marketing, advertising and promotional staff and activities
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• manage the productivity of the marketing plans and projects
• monitor, review and report on all marketing activity and results
• determine and manage the marketing budget
• deliver marketing activity within agreed budget
• develop pricing strategy
• liaison with media and advertising

Education and Experience

• business or marketing-related degree or equivalent professional qualification
• experience in all aspects of developing and maintaining marketing strategies
• technical marketing skills
• proven experience in customer and market research
• relevant product and industry knowledge
• experience with relevant software applications

Key Competencies

• excellent written and verbal communication skills
• organization and planning
• problem analysis and problem-solving
• team-leadership
• formal presentation skills
• persuasiveness
• adaptability
• innovation
• judgment
• decision-making
• stress tolerance
• collaboration
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