The salesperson job description outlines the tasks and skills for the sales job.

There are many kinds of salespersons and sales jobs, however all sales functions involve some common activities and abilities. Sales involves selling products or services in exchange for compensation. This can be done in a number of different ways but the fundamental principles and practices of sales will apply to every sales job. 

General Purpose

To plan and carry out all sales activities on assigned accounts or areas. Responsible for ensuring customer satisfaction and managing quality of product and service delivery.

Main Job Tasks and Responsibilities

• develop and maintain a customer database
• generate and qualify leads
• source and develop client referrals 
• prepare sales action plans and schedules
• develop and maintain sales and promotional materials
• plan and conduct direct marketing activities
• make sales calls to new and existing clients
• develop and make presentations of company products and services to current and potential clients
• negotiate with clients
• develop sales proposals
• present sales contracts
• maintain sales activity records and reports
• respond to sales inquiries and concerns by phone, electronically or in person
• ensure customer service satisfaction and good client relationships
• follow up on sales activity
• quality checks on product and service delivery
• monitor and report on sales activities and follow up for management
• conduct market research and surveys
• participate in sales events
• monitor competitors, market conditions and product development

Education and Experience

• knowledge of relevant computer applications
• knowledge of principles and practices of sales
• knowledge of customer service principles
• knowledge of basic business principles
• experience in sales
• experience in making presentations
• proven ability to achieve sales targets

Key Competencies

• planning and organizing
• persuasiveness
• adaptability
• verbal and written communication
• negotiation
• resilience
• stress tolerance
• goal driven